How Useful Is “Culture” To Brands?

Thinking out loud for 1:40.

Further to my previous post on the possible reason brand managers aren’t concerned with culture.

Your thoughts?

Marketer. Dot connector. Art advisor.

#Quote: "Branding doesn't start with the logo."

Survey: Net expands musical tastes On some level, it seems obvious, but there’s useful data to keep in…

It's kinda true: There's always something around that's worth photographing. If you can see it, that is.

Branding opportunities with @sandrastvictor? Absolutely. Read on.

Here's a panel discussion I participated in that was part of the Faith Ringgold retrospective at the New Museum.

@monkbent on the age of power curves and the death of the bell curve.

Like other segments, the black audience is fracturing. But a new segment worth marketers' attention has emerged.