How Useful Is “Culture” To Brands?

Thinking out loud for 1:40.

Further to my previous post on the possible reason brand managers aren’t concerned with culture.

Your thoughts?

Marketer. Dot connector. Art advisor.

#Quote: "Branding doesn't start with the logo."

Pulling exciting ideas from those we don't usually hear from.

If it's not remembered, is is really lost?

Imagine my surprise to get an email from the Slideshare team that my Cultural Iceberg slides were chosen…

Our friends at trend consultancy @PSFK recently released their fourth annual report on the future of the modern shopping experience.

Things to keep in mind before you run out to join a social justice organization

The New Orleans native asks how you hold onto what got swept away, both by time and water.