How Useful Is “Culture” To Brands?

Thinking out loud for 1:40.

Further to my previous post on the possible reason brand managers aren’t concerned with culture.

Your thoughts?

Marketer. Dot connector. Art advisor.

#Quote: "Branding doesn't start with the logo."

Why is Fiona smiling? In addition to having just organized a successful listening party for Maya Azucena and…

Sadly, we now have to fight for a full accounting of how we arrived at this moment.

Should fiction written by black authors be shelved in African-American departments, a move that often helps nurture writers?…

Dope. Wonder what the pitch meeting was like?

Especially in disruptive times, keeping your frame of reference broad and flexible is key to understanding culture.

Last Sunday, I had the privilege of moderating an online discussion organized by visual artist Fahamu Pecou, as…