CCulture How Useful Is “Culture” To Brands? byRob FieldsNovember 1, 2013 Thinking out loud for 1:40. 0 Shares 0 0 0 0 Further to my previous post on the possible reason brand managers aren’t concerned with culture. Your thoughts? Tags:brand managementbusinessculturemarketingstrategy 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields Marketer. Dot connector. Art advisor.
Read More 4 minute read CCulture Why I Still Love MagazinesbyRob FieldsAugust 20, 2020 Magazines as a medium for this particular moment. And please support a fantastic magazine shop.
CCulture Still more RadioheadbyRob FieldsDecember 13, 2007 In case you’re not familiar with The Couch Sessions, you should point your browser in that direction and…
BBranding Why Telling The Right Story MattersbyRob FieldsJanuary 31, 2013 You have be cognizant of how your story will live on in the world after you tell it.…
RRetail Sign o’ the times: NY retailers accepting EurosbyRob FieldsFebruary 7, 2008 In an effort to cater to the flood of European tourists coming to NY, area businesses are starting…
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
Read More 2 minute read MMarketing Building Arts BrandsbyRob FieldsJune 22, 2023 Brand-building is generally misunderstood in the arts, and its importance is minimized if it's considered at all. Here's why that needs to change.