CCulture How Useful Is “Culture” To Brands? byRob FieldsNovember 1, 2013 Thinking out loud for 1:40. 0 Shares 0 0 0 0 Further to my previous post on the possible reason brand managers aren’t concerned with culture. Your thoughts? Tags:brand managementbusinessculturemarketingstrategy 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields Marketer. Dot connector. Art advisor.
Read More 1 minute read CCulture TOMORROW: The Rise of Urban Alternative @CMJbyRob FieldsOctober 16, 2013 Two years after the Grammys kill the category, there's still much to discuss.
CCulture PODCAST: “Bling” authors Reggie Osse and Gabriel TolliverbyRob FieldsOctober 24, 2006 It’s one of those hip hop terms that achieved escape velocity and penetrated the mainstream consciousness. Like…
CCulture “Flock and Flow”: Harvesting ChaosbyRob FieldsDecember 1, 2006 One of the cool things about blogging, at least for me, is the ability to interview marketing thought…
Read More 3 minute read BBlog Towards A Definition Of Cultural LeadershipbyRob FieldsJanuary 2, 2013 To give a nod to the late Raymond Carver: What should we talk about when we talk…
CCulture The electorate provides a clue to the cultural shiftbyRob FieldsFebruary 1, 2008 In an editorial in today’s NY Times, David Brooks focuses on what he believes John McCain will need…