Marketing to Vapid, Narcissistic Soccer Moms–Part 2

Since a picture is worth a thousand words (at least the 44 from the previous post), here’s what I meant:

Or how about this one:

Finally:

Marketing to Vapid, Narcissistic Soccer Moms

A dystopian novel that looks at what we'll give up to feel "safe" and the lengths one mother is willing to go to create a better future for her son.

Here’s a chink the armor of Burson-Marstellar CEO Mark Penn’s "Microtrends: The Small Forces Behind Tomorrow’s Big Changes." …

Why is Fiona smiling? In addition to having just organized a successful listening party for Maya Azucena and…

Thinking out loud for 1:40.

Afropunk should be a wakeup call to marketers that they have to approach black consumers differently.