Elsewhere on this blog, I’ve talked about how culture provides a context not only for how marketing communications are understood, but also for how we understand the world. Malcolm Gladwell comes at this from a slightly different angle as he explores the supposed I.Q. gap between Blacks and White in his review of James Flynn’s "What is Intelligence?", where he reaches the following conclusion:
I.Q. measures not just the quality of a person’s mind but the quality of the world that person lives in.
should put to rest all of those who want to make the case that Blacks
are somehow intellectually inferior to Whites based on genetics. More importantly, it highlights how providing an environment rich in experiences helps the mind become accustomed to "cognitive complexity". The brain is, in fact, a muscle that requires exercise like any other part of the body.
Read the full New Yorker article here.