According to a recent report from eMarketer, distinguishing between the two generations is relatively easy:

"Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population."

Gen Xers–born between 1966 and 1979–numbers about 63 million, while Gen Y–those born between 1980 and 1990–number about 38 million

Read the full article here.

Posted by Rob Fields