Tag: research

Research Reduces Risk. Or Does It?

A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and the Generation Know program. I still need to go over those notes. But one thing we agreed upon: Research reduces risk. At least on the front end. It allows you to go...

/ June 11, 2013

The difference between Gen X and Gen Y

According to a recent report from eMarketer, distinguishing between the two generations is relatively easy:"Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online...

/ July 29, 2008

NEA’s first national profile of professional artists

As was reported in yesterday's NY Times, there are "[m]ore Americans [who] identify their primary occupation as artist than as lawyer, doctor, police officer or farm worker." Based on the 2005 census, here are some stats: Nearly 2 million Americans hold primary jobs that fit the census' definition of artist...

/ June 13, 2008

Most Americans: Green is “Just a Marketing Tactic”

Nature Landscape: Land Formation, originally uploaded by photo.imagina.Obviously, there’s a lot of talk about “green”.  More than ever, products and services are touting their eco-consciousness, foods are “organic” or “natural” and companies are staking claims that they support “sustainability”.But according to an Ipsos Reid study reported today by the Center...

/ September 27, 2007

PODCAST: Interview with Dr. Clotaire Rapaille

Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is who you are Money is proof Shopping is reconnecting with life I recently spent a few minutes with Dr. Clotaire Rapaille, author of The Culture Code.  We talked about his last 30...

/ September 29, 2006

The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)

In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter, the president of the William Morris Agency.  I have to admit that I’ve always been attracted to stories about the personalities in the entertainment business, so when the moment presented itself, I...

/ March 27, 2005

Tell me something I don’t know about Cell Phone Gamers

Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a Cell Phone Gamer, which was authored by Jill Braff, the VP of Marketing for game publisher Sorrent. Some key findings of the study: 1. While kids as young as nine play mobile...

/ September 16, 2004

Behavioral Targeting Bolsters Brands

From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with Snapple, for The Internet For Women, iVillage and TACODA Systems, showed that targeting female consumers based on their previous site usage patterns, or behavior, has a greater impact on brand metrics than...

/ May 19, 2004