CCulture How Useful Is “Culture” To Brands? byRob FieldsNovember 1, 2013 Thinking out loud for 1:40. 0 Shares 0 0 0 0 Further to my previous post on the possible reason brand managers aren’t concerned with culture. Your thoughts? Tags:brand managementbusinessculturemarketingstrategy 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields Marketer. Dot connector. Art advisor.
BBlog 4 Things I Learned About Running A Google HangoutbyRob FieldsMay 23, 2013 If you’re looking for ways to engage audiences, clearly there will be times you’ll have to leverage technology…
BBlog How Ambition Impacts Corporate StrategybyRob FieldsMay 29, 2013 Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me: If so…
CCulture The Arrogance of a Bottom FeederbyRob FieldsFebruary 22, 2007 I’ll start out by immediately admitting that this is off topic. But sometimes, when confronted with blindingly ignorant…
Read More 1 minute read BBlog Contextualizing The ProtestsbyRob FieldsJune 2, 2020 I shared my perspective on the history that undergirds this moment of social upheaval.
BBlog Questions And More QuestionsbyRob FieldsJanuary 3, 2013 Right now there are waayy more questions than clear answers or direction as relates to cultural leadership. For…
CCulture PODCAST: Gerd Leonhard on why attention–not content–is kingbyRob FieldsAugust 22, 2006 Gerd Leonhard is a noted media futurist and co-author with Dave Kusek of “The Future of Music”. With…