Further to my previous post on the possible reason brand managers aren’t concerned with culture.
Your thoughts?
How Useful Is “Culture” To Brands?
Thinking out loud for 1:40.
— Previous article
#Quote: "Branding doesn't start with the logo."
Next article —
#Quote: "You've got to move out of your own comfort zone"
You May Also Like
POVs on Cultural Leadership: Peter Spear
@pspear Those of you who know me know that Twitter is my social medium of choice. I’ve just…
Courage and Leadership
I call them the six steps of leadership, surrounded by courage. Courage is an interesting one because any…
Correcting The Record
Erasure is a real thing. And it almost happened to me. Fortunately, I can tell my own story.
Listening Post: Shrine for the Black Madonna–“Mona Lisa”
As many of you know, over at Bold As Love, I’m chronicling what I see as the cultural…
Networks, Not Individuals
It's no longer about aggregating individuals. We all need to get with the new program.
The Experience Economy or Why Mr. Krabbs Can’t Sell Krabby Patties
How important is the customer experience at retail? Just ask Mr. Krabbs who, in the “Patty Hype” episode…
You must be logged in to post a comment.