#Quote: “You’ve got to move out of your own comfort zone”

“By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths.”

To innovate successfully, you’ve got to move out of your own comfort zone.  This in turn may lead to the recognition that innovation isn’t just about products.  It may be that it’s your services, channels or even business models that need to change.

–Jeffrey Phillips, “Innovate Out Of Your Comfort Zone” ht Jorge Barba

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