Turns out the mobile game Pokemon Go is an example of Grant McCracken’s concept of Dark Value. This tweet by Rick Ramos sums it up:
I think #PokemonGO is the greatest #Health app ever created for kids & kids at ❤️. Walk 5K to unlock an egg – WOW! pic.twitter.com/6zBMg8K0Yy
— Rick Ramos (@ricktramos) July 14, 2016
For some background on Pokemon Go, check out this video.
Ht Craig Brimm at Culture A.D. for the link to the video.
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