Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Rob Fields

269 posts
Marketer. Dot connector. Art advisor.
BBlog

POVs On Cultural Leadership: Rick Liebling

  • byRob Fields
  • March 27, 2013
@rickliebling Kicking off my series on cultural leadership is Y&R’s Rick Liebling, the agency’s Creative Culturalist.  It’s his…
BBlog

Continuing The Conversation on Cultural Leadership

  • byRob Fields
  • March 25, 2013
The response to my recent PSFK column on cultural leadership has been great, I have to say.  It…
BBlog

Now On PSFK: Towards A Definition of Cultural Leadership

  • byRob Fields
  • March 13, 2013
In case you missed it, I started the week off with a rework of my initial article on…
BBlog

Who Cares Where The Programming Comes From. . .

  • byRob Fields
  • March 10, 2013
(photo: Tina Fineberg/NYT) . . .as long as it’s good.  I’m sure I’ll come back to this quote…
CCulture

@domhall On Brands Navigating Culture

  • byRob Fields
  • March 7, 2013
You need to have a good grasp of the cultural foundation of your brand and where you’re going. …
BBlog

Now on PSFK: 6 Keys To Waging The War Of Ideas

  • byRob Fields
  • February 28, 2013
My first column for creative business site PSFK ran yesterday. The premise: Today’s modern business environment isn’t just about…
CCulture

Harlem Reacts To The #HarlemShake Meme

  • byRob Fields
  • February 20, 2013
Worth noting, I think, how people in Harlem are reacting to the Harlem Shake meme.  It’s an interesting…
BBlog

Two Choices To Make In Strategy

  • byRob Fields
  • February 19, 2013
I just started reading A.G. Lafley and Roger Martin’s Playing To Win: How Strategy Really Works, and it’s…
CCulture

Building A Decidedly Non-Nuclear Family

  • byRob Fields
  • February 13, 2013
(photo credit: Evan Sung for the New York Times) A recent NY Times article highlighted the rise of…
CCulture
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  • 6 minute read

2012 In Music: 15 Albums You Probably Didn’t Hear, But Should

  • byRob Fields
  • February 11, 2013
  I originally posted this on the Bold As Love Magazine site, but thought it would be of…
CCulture

“Cultural Iceberg” Presentation Featured on Slideshare!

  • byRob Fields
  • February 1, 2013
Imagine my surprise to get an email from the Slideshare team that my Cultural Iceberg slides were chosen…
BBranding

Why Telling The Right Story Matters

  • byRob Fields
  • January 31, 2013
You have be cognizant of how your story will live on in the world after you tell it.…
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