All posts by Rob Fields

How Soca Is Absorbing Afrobeats To Create A New Subgenre

.@jesseserwer dives deep into the latest transatlantic migration between the Caribbean and Africa.

/ March 10, 2016

Q&A: Fusion’s Latoya Peterson on the “Girl Gamers” Web Series

@latoyapeterson on what she's learned from interviewing gaming's female theorists, creators and players

/ December 30, 2015

Noticed: The Herschel Supply Co. Backpack

Like Canada Goose jackets last winter, @HerschelSupply backpacks are everywhere. Why?

/ December 12, 2015
Foundation by Paul Goyette

Building The Foundational Capabilities Of Culture

Ready to build culture as a capability? Here's how to get started.

/ November 30, 2015

The Hard Truth About Content

@markwschaefer & @mitchjoel talk the future of blogging and content.

/ November 4, 2015

Meet Leila Fataar, Diageo’s New Head of Culture

@leila_fataar becomes @DiageoGB's point person on culture

/ November 3, 2015

“The Lion King” At 18

My piece on @TheLionKing for @BroadwayDirect

/ November 3, 2015

Drake Raises The Content Bar

The @nytimes' @joncaramanica on Drake the meme king. Here's why it's important for marketers to pay attention.

/ October 26, 2015

The Future of Black Consumer Engagement

Afropunk should be a wakeup call to marketers that they have to approach black consumers differently.

/ September 19, 2015

#StraightOuttaSomewhere Goes Viral

Movie marketers tap into everyone's desire to rep their hometown

/ August 14, 2015

The Culture Q&A: Intel’s Genevieve Bell (Part 2)

.@feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data.

/ August 10, 2015

VIDEO: Getting Brands Out Of Category & Into Culture

Connecting people, data and content is how @CaratGlobal sees brands moving into culture and conversation.

/ August 10, 2015