Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Rob Fields

227 posts
CCulture

How Not To Do New Media

  • byRob Fields
  • February 11, 2007
Funny how the “old media” industries rush to absorb new upstarts.  Case in point is an article in…
CCulture

PODCAST: Marketing Black Books–part 1

  • byRob Fields
  • February 4, 2007
Should fiction written by black authors be shelved in African-American departments, a move that often helps nurture writers?…
CCulture

NY Times notes the “Blipster’s” rise

  • byRob Fields
  • January 29, 2007
Apparently, black rock is gaining momentum as one of the many things moving across the cultural landscape that…
CCulture

Behavior and Expections

  • byRob Fields
  • January 25, 2007
It’s become a truism that one of the big trend drivers is technology, specifically the fact that technology…
CCulture

Hard[er] out here for a CMO

  • byRob Fields
  • January 22, 2007
As reported in Adweek, CMO tenure is down: the global nature of today’s economy and the speed at…
CCulture

PODCAST: Grant McCracken on Managing Discontinuous Change

  • byRob Fields
  • January 17, 2007
I was searching for a thoughtful intro to this post, but nothing’s came my way.  Except to say…
CCulture

Eyes on the Prize

  • byRob Fields
  • January 15, 2007
I love listening to Dr. Cornel West because he’s brilliant.  A few nights ago, I saw him on…
MMarketing

iPhone: Snakes on a Plane redux?

  • byRob Fields
  • January 12, 2007
Wait, Wait, What’s On The Plane?, originally uploaded by DYFL.   "Apple lust."  "Apple sex."  Everyone (including me)…
CCulture

REVIEW: McConnell & Huba on “Citizen Marketers”

  • byRob Fields
  • January 10, 2007
As part of MarketingProfs’s inaugural book club, I’m participating in the review of this book.  Hat’s off to…
MMarketing

Seth Godin on strategy

  • byRob Fields
  • January 4, 2007
Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your…
BBlog

links for 2007-01-04

  • byRob Fields
  • January 4, 2007
Survey: Net expands musical tastes On some level, it seems obvious, but there’s useful data to keep in…
MMPC "Best of"

The Best of 2006

  • byRob Fields
  • December 28, 2006
Originally, I was going to call this a Top 10 list, but discovered that my top ten went…
Rob Fields
Marketer. Dot connector. Art advisor.
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