CCulture Rest in Peace, Earl WoodsbyRob FieldsMay 5, 2006 I quote Frank Litsky in yesterday’s New York Times: Earl Woods, who mentored his son Eldrick and watched…
SSocial Media Reaching Niches Through RigorbyRob FieldsMay 4, 2006 Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All…
MMarketing The Next Chapter in Agency CompensationbyRob FieldsApril 27, 2006 Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
CCulture The Experience Economy or Why Mr. Krabbs Can’t Sell Krabby PattiesbyRob FieldsDecember 21, 2005 How important is the customer experience at retail? Just ask Mr. Krabbs who, in the “Patty Hype” episode…
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
MMarketing Straight From A CMO’s MouthbyRob FieldsDecember 9, 2005 One of the marketing blogs I regularly check is Marketonomy, written by Christopher Kenton, the program director at…
CCulture Break the frame: Blue Ocean StrategybyRob FieldsDecember 9, 2005 True out of the box thinking really speaks to abandoning the way we frame the challenges we face.…
SSocial Media You are who you can reachbyRob FieldsNovember 11, 2005 In an increasingly networked and digitally connected world, this may be a logical evolution. See the link highlighted…
SSocial Media Previewing a future history of media?byRob FieldsOctober 18, 2005 For those still not convinced that consumers will be heard, check out the latest numbers put forth by…
CCulture Keeping the Übersexuals outbyRob FieldsOctober 16, 2005 So the great Marian Salzman has declared that the term “metrosexual” is passé. No, it’s dead and now…
BBusiness No Tears for HR, Please–Part 2byRob FieldsAugust 4, 2005 My thanks to George Lenard for picking up on something I wrote earlier and continuing the exploration of…
CCulture Building Iconic BrandsbyRob FieldsAugust 3, 2005 Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…