The 2013 Havas Meaningful Brands Index (Infographic)
I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. …
Your Idea Ain’t A Physical Product
This picks up on what I originally wrote on PSFK on waging the war of ideas. Still encountering…
Why Telling The Right Story Matters
You have be cognizant of how your story will live on in the world after you tell it.…
Why Nostalgia Can Hurt You
Mitt and the GOP lost because they didn't get popular culture.
Nike and the “continually curious” organization
At it’s core, the Nike brand has been about authenticity, particularly to the athletic enthusiast. By staying tuned…
Interbrand: “All Brands Are Not Created Equal”
Brands which place high importance on managing the economic value of their intangible assets, and primarily their brands,…
Comics and Brand India
Seems that India will not be satisfied conquering the world of business and technology. While browsing the racks…
“What we do in this life echoes in eternity!”
Couldn’t resist the Gladiator quote, but it’s particularly relevant to marketers now that we’re past all of the…
Warning, Brand Marketers: Play At Your Own Risk
Today, Stuart Elliott reported in the New York Times: General Mills will let its two principal agencies, Campbell…
Caught by the Catchy Song? Here’s Why. . .
Futurelab highlights a recent study that attempts to explain what makes a song “catchy”. As one commenter notes,…