Futurelab highlights a recent study that attempts to explain what makes a song
“catchy”. As one commenter notes, it
doesn’t necessarily denote a good or bad song, just one that sticks in your head.

Of course, the immediate question is this: How can a marketer
more purposefully select songs/sounds that offer a better delivery vehicle for a
brand message or call to action? Apparently, there’s been some considerable thought devoted to “sonic
branding.”

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Posted by Rob Fields