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Rob Fields
  • Home
  • Bio
    • Projects
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Browsing Category

Culture as a medium

7 posts
CCulture as a medium
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  • 2 minute read

Culture As Medium Redux

  • byRob Fields
  • September 19, 2013
Here's what culture as a medium looks like.
CCulture

5 Ways To Stop Making Stupid Mistakes With Culture

  • byRob Fields
  • May 2, 2013
The Mountain Dew goat ad.  It’s offensive on a lot of levels: Lineup of suspects is all black…
CCulture

Now on Slideshare: My “Cultural Icebergs” Presentation

  • byRob Fields
  • January 28, 2013
Cultural Icebergs from Rob Fields I decided to turn my previous post into a slide presentation, especially since…
RRace

Gladwell on the Black-White I.Q. Gap

  • byRob Fields
  • December 11, 2007
Elsewhere on this blog, I’ve talked about how culture provides a context not only for how marketing communications…
CCulture

Hard[er] out here for a CMO

  • byRob Fields
  • January 22, 2007
As reported in Adweek, CMO tenure is down: the global nature of today’s economy and the speed at…
CCulture

“Flock and Flow”: Harvesting Chaos

  • byRob Fields
  • December 1, 2006
One of the cool things about blogging, at least for me, is the ability to interview marketing thought…
CCulture

Culture: The Newest Medium

  • byRob Fields
  • November 28, 2006
Amid all of this talk about new media, culture is the one medium that’s rarely discussed.  Most people…
Rob Fields
Marketer. Dot connector. Art advisor.
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