A Failure of “Microtrends”?
Here’s a chink the armor of Burson-Marstellar CEO Mark Penn’s "Microtrends: The Small Forces Behind Tomorrow’s Big Changes." …
On competitors
Every so often, I get an e-mail from someone at an agency that targets high school and college…
NYC Record Label Seeks Digital Marketing Exec
Another real job opportunity folks. Does this sound like you? Then go claim it! Job Description: Digital Media…
And African American ad shops wonder why they get no respect
The production is great. The choir is rousing. It’s made it into the media rotation during "Ugly Betty". …
Nike and the “continually curious” organization
At it’s core, the Nike brand has been about authenticity, particularly to the athletic enthusiast. By staying tuned…
Green Strategy Questions–Part 2
Based on the previous post, here’s another one I thought of, which, actually, should’ve been the one of…
Green Strategy Questions
As I was writing the previous post, I found that I’d developed a whole set a questions that…
Most Americans: Green is “Just a Marketing Tactic”
Nature Landscape: Land Formation, originally uploaded by photo.imagina. Obviously, there’s a lot of talk about “green”. More than…
Targeting Influencers? Why?
Seth Godin points us to a recently released Jupiter report that suggests that marketers are failing at viral…
Marketing to the Gay community
This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new…
Will the genius behind this campaign please stand up?
Okay, so is this a fatal mistake? Not really. It’s just dumb. Oh, fuck it. This calls for…
PSFK Conference: Recapping, not Kneecapping!
Spent yesterday with a bunch of smart people who attended PSFK’s trends and ideas conference. Certainly, there were…