MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture “Flock and Flow”: Harvesting ChaosbyRob FieldsDecember 1, 2006 One of the cool things about blogging, at least for me, is the ability to interview marketing thought…
MMarketing Seth Godin on strategybyRob FieldsJanuary 4, 2007 Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your…
CCulture Fields on Rubel on Brand Engagement via AdvertisingbyRob FieldsOctober 10, 2006 Congrats to Steve Rubel for finally saying that the emperor has no clothes. Is brand engagement a myth? …
CCulture Caught by the Catchy Song? Here’s Why. . .byRob FieldsJune 13, 2006 Futurelab highlights a recent study that attempts to explain what makes a song “catchy”. As one commenter notes,…
CCulture Marketing to Vapid, Narcissistic Soccer Moms–Part 2byRob FieldsJuly 24, 2006 Since a picture is worth a thousand words (at least the 44 from the previous post), here’s what…
CCulture Can Not Knowing About Contemporary Culture Be A Career Liability?byRob FieldsSeptember 7, 2006 Grant McCracken presents a provocative take on the Sumner Redstone’s (right) firing of Tom Freston (left), which kicked…
