MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
SSocial Media Targeting Influencers? Why?byRob FieldsSeptember 6, 2007 Seth Godin points us to a recently released Jupiter report that suggests that marketers are failing at viral…
MMarketing Everybody loves a winnerbyRob FieldsJuly 30, 2004 We’re all well-acquainted with the advantages of being the market leader in a category: You’re top-of-mind. You’re preferred…
MMarketing 2005 Marketing Industry PredictionsbyRob FieldsJanuary 19, 2005 As I’ve said offline to many people, it’s an exciting time to be involved in marketing. And it’s…
MMarketing “I want to be the one who’s in. . .control”byRob FieldsMay 24, 2006 Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies…
CCulture A Failure of “Microtrends”?byRob FieldsFebruary 22, 2008 Here’s a chink the armor of Burson-Marstellar CEO Mark Penn’s "Microtrends: The Small Forces Behind Tomorrow’s Big Changes." …
MMarketing Collaborate or DiebyRob FieldsMay 13, 2004 That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…
