MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
SSocial Media Targeting Influencers? Why?byRob FieldsSeptember 6, 2007 Seth Godin points us to a recently released Jupiter report that suggests that marketers are failing at viral…
MMarketing NYC Record Label Seeks Digital Marketing ExecbyRob FieldsNovember 19, 2007 Another real job opportunity folks. Does this sound like you? Then go claim it! Job Description: Digital Media…
MMarketing Will the genius behind this campaign please stand up?byRob FieldsAugust 2, 2007 Okay, so is this a fatal mistake? Not really. It’s just dumb. Oh, fuck it. This calls for…
MMarketing The Curiosity GapbyRob FieldsNovember 8, 2006 07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November issue of Fast Company highlights the work of…
CCulture PODCAST: Marketing Black Books–part 1byRob FieldsFebruary 4, 2007 Should fiction written by black authors be shelved in African-American departments, a move that often helps nurture writers?…
MMarketing The difference between Gen X and Gen YbyRob FieldsJuly 29, 2008 According to a recent report from eMarketer, distinguishing between the two generations is relatively easy: "Gen Xers use…
