PODCAST: Marketing Black Books–part 1
Should fiction written by black authors be shelved in African-American departments, a move that often helps nurture writers?…
Hard[er] out here for a CMO
As reported in Adweek, CMO tenure is down: the global nature of today’s economy and the speed at…
PODCAST: Grant McCracken on Managing Discontinuous Change
I was searching for a thoughtful intro to this post, but nothing’s came my way. Except to say…
iPhone: Snakes on a Plane redux?
Wait, Wait, What’s On The Plane?, originally uploaded by DYFL. "Apple lust." "Apple sex." Everyone (including me)…
REVIEW: McConnell & Huba on “Citizen Marketers”
As part of MarketingProfs’s inaugural book club, I’m participating in the review of this book. Hat’s off to…
Seth Godin on strategy
Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your…
“Flock and Flow”: Harvesting Chaos
One of the cool things about blogging, at least for me, is the ability to interview marketing thought…
No Money in the Middle
A NY Times piece a few weeks ago covered how the TV business has become one where there’s…
Analog to Digital to Connected
Reaching, originally uploaded by Uh … Bob. Technology will have a huge impact. . .There is really…
Whither Engagement?
As much as the marketing industry is talking about “consumer generated media”, it’s talking about “engagement”. The Advertising…
The Curiosity Gap
07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool. The November issue of Fast Company highlights the work of…
Fields on Rubel on Brand Engagement via Advertising
Congrats to Steve Rubel for finally saying that the emperor has no clothes. Is brand engagement a myth? …