Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Browsing Category

Marketing

65 posts
CCulture

Can Black Rock Save Black Culture?

  • byRob Fields
  • October 5, 2006
Vernon Reid, originally uploaded by fstop45. In order for the vast majority of black youth to envision better…
CCulture

PODCAST: Interview with Dr. Clotaire Rapaille

  • byRob Fields
  • September 29, 2006
Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is…
CCulture

Can Not Knowing About Contemporary Culture Be A Career Liability?

  • byRob Fields
  • September 7, 2006
Grant McCracken presents a provocative take on the Sumner Redstone’s (right) firing of Tom Freston (left), which kicked…
MMarketing

Your Brand’s Acoustic Performance

  • byRob Fields
  • September 6, 2006
Brand managers should see more live music, particularly if they’re looking for new ways to think about connecting…
CCulture

Why SoaP might still clean up

  • byRob Fields
  • August 24, 2006
By now, you’ve probably heard that both the mainstream press and the blogosphere have pretty much decided that…
MMarketing

Steal This Cause-Marketing Idea!

  • byRob Fields
  • August 16, 2006
file 1.2 Originally uploaded by goodnight october. Thanks to The Couch Sessions, a favorite site of mine that…
CCulture

Marketing to Vapid, Narcissistic Soccer Moms–Part 2

  • byRob Fields
  • July 24, 2006
Since a picture is worth a thousand words (at least the 44 from the previous post), here’s what…
MMarketing

Approaches to music’s digital divide

  • byRob Fields
  • July 12, 2006
Solid commentary by Grant Robertson at The Digital Music Weblog regarding a Reuters article on how labels and…
SSocial Media

The Envelope, Please–Part 2

  • byRob Fields
  • June 22, 2006
Updates: The voting deadline has been extended to Monday, June 26, due to the massive amounts of traffic…
SSocial Media

The Envelope, Please. . .

  • byRob Fields
  • June 21, 2006
I want your vote.  But, first a little backstory.  Both my wife Bridgett and my friend Katie Gallagher…
SSocial Media

Shout-outs: Right back atcha!

  • byRob Fields
  • June 21, 2006
When it comes to this blogging and social media phenomenon, it’s really about being part of the conversation. …
MMarketing

Warning, Brand Marketers: Play At Your Own Risk

  • byRob Fields
  • June 13, 2006
Today, Stuart Elliott reported in the New York Times: General Mills will let its two principal agencies, Campbell…
Rob Fields
Marketer. Dot connector. Art advisor.
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