Jean-Claude Van Damme Splits For Volvo
Dope. Wonder what the pitch meeting was like?
Katy Perry And The Death Of A Certain Kind of Album
Does Katy Perry's weak album sales show a shift away from 4-quadrant pop?
Q&A: Phil McKenzie on Influencer Culture
@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
#Quote: “You’ve got to move out of your own comfort zone”
"By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths."
How Useful Is “Culture” To Brands?
Thinking out loud for 1:40.
#Quote: “Branding doesn’t start with the logo.”
Your brand is who you are, not how you look.
Getting Clear On How Brands Think About Culture
Maybe there's a good reason brand managers aren't thinking about culture.
My Google Hangout with General Mills’ Pam Kermisch
How a client-side marketer brings her brands to life.
Where Are The Dollars For Multicultural Marketing?
The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
TOMORROW: The Rise of Urban Alternative @CMJ
Two years after the Grammys kill the category, there's still much to discuss.
The One Question You Shouldn’t Be Afraid To Ask
Especially in disruptive times, keeping your frame of reference broad and flexible is key to understanding culture.
SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru Access
The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.