Category: Marketing

iPhone: Snakes on a Plane redux?

Wait, Wait, What's On The Plane?, originally uploaded by DYFL.   "Apple lust."  "Apple sex."  Everyone (including me) got a little moist over the new iPhone. Now, let’s step back and remember to note in six months: How dramatically (or not) the landscape will have shifted Whether or not these...

/ January 12, 2007

REVIEW: McConnell & Huba on “Citizen Marketers”

As part of MarketingProfs's inaugural book club, I'm participating in the review of this book.  Hat's off to CK and the MP folks for organizing it. So: Congrats are in order to Ben McConnell and Jackie Huba, authors of Citizen Marketers: When People are the Message.  It’s a thoroughly researched...

/ January 10, 2007

Seth Godin on strategy

Seth Godin wrote today about the difference between strategy and tactics:If you are tired of hammering your head against the wall, if it feels like you never are good enough, or that you're working way too hard, it doesn't mean you're a loser. It means you've got the wrong strategy....

/ January 4, 2007

“Flock and Flow”: Harvesting Chaos

One of the cool things about blogging, at least for me, is the ability to interview marketing thought leaders.  Later today, I’ll be conducting an interview with cultural anthropologist and fellow blogger Grant McCracken. As I noted in an earlier post, I share his interest in understanding how culture impacts...

/ December 1, 2006

No Money in the Middle

A NY Times piece a few weeks ago covered how the TV business has become one where there’s almost no room for a modest success.  The case in point was the four episode run of CBS’s “Smith” starring Ray Liotta.  It’s tough being in the content business, particularly one still...

/ November 14, 2006

Analog to Digital to Connected

Reaching, originally uploaded by Uh … Bob.   Technology will have a huge impact. . .There is really a transition that is not only analog to digital, but digital to connected. --J Allard, Microsoft No matter what you think about Microsoft’s entry into the portable digital music player arena you...

/ November 13, 2006

Whither Engagement?

As much as the marketing industry is talking about “consumer generated media”, it’s talking about “engagement”.  The Advertising Research Foundation (ARF) put forth a working definition that’s as good a starting point as any:"Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."Problem is, that...

/ November 9, 2006

The Curiosity Gap

07-16-06 Creepy stairs, originally uploaded by Picture_taking_fool.   The November issue of Fast Company highlights the work of an agency called Campfire, which has been responsible for some of the most highly touted viral campaigns of the past few years: Audi’s “The Art of the Heist” for its A3 sedan;...

/ November 8, 2006

Fields on Rubel on Brand Engagement via Advertising

Congrats to Steve Rubel for finally saying that the emperor has no clothes.  Is brand engagement a myth?  I’d argue yes, particularly when it purports to come as a result of advertising.  Advertising is an awareness vehicle.  That’s all it ever was and, I think, all it ever will be. ...

/ October 10, 2006

Can Black Rock Save Black Culture?

Vernon Reid, originally uploaded by fstop45. In order for the vast majority of black youth to envision better lives for themselves, we need to bring musicality back into their lives.  By this I mean, get them playing instruments.  Since we can’t count on the school system to get them excited...

/ October 5, 2006

PODCAST: Interview with Dr. Clotaire Rapaille

Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is who you are Money is proof Shopping is reconnecting with life I recently spent a few minutes with Dr. Clotaire Rapaille, author of The Culture Code.  We talked about his last 30...

/ September 29, 2006

Can Not Knowing About Contemporary Culture Be A Career Liability?

Grant McCracken presents a provocative take on the Sumner Redstone’s (right) firing of Tom Freston (left), which kicked off an intense discussion.  He read the situation like this:Freston got his job as a CEO of Viacom because he was deeply informed about contemporary culture and lost it because he was...

/ September 7, 2006