Category: Social Media

New Media, New Companies

Scott Karp has been examining the changing media landscape, and specifically how it’s impacting the publishing industry.  He continues his track record of thought-provoking posts today in a post that further delves into the nature of the transformation that the media industry is undergoing.  For me, here’s the clincher:Individuals can...

/ February 25, 2007

Web 2.0 defined in less that 5 minutes

One of the latest buzzwords that's being thrown around lately is "Web 2.0"  But what exactly does it mean?  I could point you to the Wikipedia definition that describes it by employing such words as "network as platform," "architecture of participation," or "Web-as- participation-platform".  All of this may or may...

/ February 13, 2007

Social Media and the ROI of Handraisers

Right on, originally uploaded by dreadfuldan.   I just got back from the PMA’s 28th Annual Promotion Marketing Law Conference.  The short synopsis is that lawyers are working hard to get their arms and brains around the same issues that are bedeviling their colleagues on the marketing side of the...

/ December 18, 2006

Likeminds, Coffee and Community

Hats off to Noah Brier and Piers Fawkes for starting the Likemind events.  What’s Likemind?  Just a chance for those involved in marketing and blogging to meet in an offline setting.  For the cost of a cup of coffee, you can meet your peers, make connections and have some good,...

/ December 2, 2006

No Shortcuts to Authenticity

I really wasn't going to spend time talking about Wal-Mart's fake blogs--flogs--until I came across this article in today's Online Media Daily from Mediapost.  Turns out that Wal-Mart's PR firm, Edelman, has been outed again for running two other flogs that, instead of being written by "working families who are...

/ October 20, 2006

Number 101 and counting. . .others

crowded, originally uploaded by thebittermonk. One of the joys of having been blogging for close to three years (my 100th post was the previous one!) is that I’ve not only developed a small following, but have become part of a community of marketing bloggers.  Now, an even cooler part of...

/ October 19, 2006

On the trail of new (or not so new) music

There are two services I'm really excited about and recommend:  LaLa and Pandora.  While they sound like willing participants in a guy's fantasies, these flirty-sounding services help make discovering music online manageable. LaLa is an online system for trading CDs.  It works like this: You list the CDs you have...

/ June 27, 2006

The Envelope, Please–Part 2

Updates: The voting deadline has been extended to Monday, June 26, due to the massive amounts of traffic to MarketingSherpa's servers.  As a result, they've switched the survey to another server, which you can get to via the link the earlier post. Read More

/ June 22, 2006

The Envelope, Please. . .

I want your vote.  But, first a little backstory.  Both my wife Bridgett and my friend Katie Gallagher at Plan B Marketing nominated this blog for MarketingSherpa’s 2006 Reader’s Choice Blog and Podcasting Awards.  Out of the 1,028 submissions, Marketing Pop Culture made the cut of 14 in—gasp!—the Advertising category. ...

/ June 21, 2006

Shout-outs: Right back atcha!

When it comes to this blogging and social media phenomenon, it’s really about being part of the conversation.  What’s great is when the bloggers you read begin giving you shout-outs.  It says that they find your content useful, engaging, maybe even compelling.  All of which is to say that I’m...

/ June 21, 2006

We Interrupt This Blog For An Important Public Service Announcement

You’ve probably heard the one about “a rose by any other name.”  This is fine for a flower but not, I think, for a marketer. I mean, I’m supposed to be in the business of clear, effective communication, right? Right. I take some small comfort in the fact that I’m...

/ May 11, 2006

Reaching Niches Through Rigor

Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All of us are thinking about how we are developing our careers (some of us, more than others), and Harry provides that much needed perspective of a recruiter who’s filling searches for top...

/ May 4, 2006