CCulture REVIEW: McConnell & Huba on “Citizen Marketers”byRob FieldsJanuary 10, 2007 As part of MarketingProfs’s inaugural book club, I’m participating in the review of this book. Hat’s off to…
MMarketing Seth Godin on strategybyRob FieldsJanuary 4, 2007 Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your…
BBlog links for 2007-01-04byRob FieldsJanuary 4, 2007 Survey: Net expands musical tastes On some level, it seems obvious, but there’s useful data to keep in…
MMPC "Best of" The Best of 2006byRob FieldsDecember 28, 2006 Originally, I was going to call this a Top 10 list, but discovered that my top ten went…
CCulture James Brown, 1933-2006byRob FieldsDecember 26, 2006 Among the names he was lovingly known as were "Soul Brother #1," "The Hardest Working Man in Show…
SSocial Media Social Media and the ROI of HandraisersbyRob FieldsDecember 18, 2006 Right on, originally uploaded by dreadfuldan. I just got back from the PMA’s 28th Annual Promotion Marketing…
CCulture Grant McCracken’s “Culture Matters” SeriesbyRob FieldsDecember 5, 2006 While I’m editing my audio interview with Grant McCracken, I encourage you to visit his blog for a…
SSocial Media Likeminds, Coffee and CommunitybyRob FieldsDecember 2, 2006 Hats off to Noah Brier and Piers Fawkes for starting the Likemind events. What’s Likemind? Just a chance…
CCulture “Flock and Flow”: Harvesting ChaosbyRob FieldsDecember 1, 2006 One of the cool things about blogging, at least for me, is the ability to interview marketing thought…
CCulture 300byRob FieldsNovember 28, 2006 This is completely OFF THE CHAIN! It’s been a while since I really got excited about a movie. …
CCulture Culture: The Newest MediumbyRob FieldsNovember 28, 2006 Amid all of this talk about new media, culture is the one medium that’s rarely discussed. Most people…
MMarketing No Money in the MiddlebyRob FieldsNovember 14, 2006 A NY Times piece a few weeks ago covered how the TV business has become one where there’s…