Wrong Skin Color + Average Record = Disappointing Sales

A recent story in the New York Daily News talks about the difficulty that singer Kelis has had in cracking the rock barrier. That is, listeners still don’t consider her a “rock” artist, even though she has many rock influences that show up in her music. I will not dismiss...

/ April 23, 2004

Welcome to The Spark!

The Spark explores the sometimes nutty, but always fascinating, relationship between Marketing, Brand-Building and Pop Culture. What happens when marketing plans, ideas and efforts meet the fluid reality of pop culture? Popular culture is the marketplace where consumers collectively manifest needs, desires, likes and dislikes. And, yes, figuring it all...

/ April 23, 2004