Your Brand’s Acoustic Performance
Brand managers should see more live music, particularly if they’re looking for new ways to think about connecting…
Why SoaP might still clean up
By now, you’ve probably heard that both the mainstream press and the blogosphere have pretty much decided that…
The Fame Motive
Tom Cruise, originally uploaded by Cinencuentro. The New York Times explored the psychology behind those who seek fame…
PODCAST: Gerd Leonhard on why attention–not content–is king
Gerd Leonhard is a noted media futurist and co-author with Dave Kusek of “The Future of Music”. With…
Steal This Cause-Marketing Idea!
file 1.2 Originally uploaded by goodnight october. Thanks to The Couch Sessions, a favorite site of mine that…
PODCAST: “21st Century Hustle” and the rise of Urban 2.0
Deep down, we believe that you never have to be stuck in what you do. . .Americans champion…
Marketing to Vapid, Narcissistic Soccer Moms–Part 2
Since a picture is worth a thousand words (at least the 44 from the previous post), here’s what…
Marketing to Vapid, Narcissistic Soccer Moms
So, basically, the women who use Secret deodorant are self-involved and narcissistic. That’s the message I get from…
Approaches to music’s digital divide
Solid commentary by Grant Robertson at The Digital Music Weblog regarding a Reuters article on how labels and…
Zinedine Zidane redux
Okay, so I have to modify my position on Zidane’s behavior as noted in yesterday’s post. According to…
Comics and Brand India
Seems that India will not be satisfied conquering the world of business and technology. While browsing the racks…
“What we do in this life echoes in eternity!”
Couldn’t resist the Gladiator quote, but it’s particularly relevant to marketers now that we’re past all of the…