CCulture What Hip Hop Needs is a Good Answer RecordbyRob FieldsMay 20, 2006 You can tell a hit record by the strength of its hook. A current example is Ghostface Killah’s…
CCulture The Next Big Thing: Tony JaabyRob FieldsMay 18, 2006 Much has been written about Tony Jaa, who was almost immediately granted entry worldwide to the rarified martial…
BBusiness Fumble at the Goal LinebyRob FieldsMay 17, 2006 My family and I went out to dinner last night. Nana serves pan-Asian fare, a mix of Japanese…
SSocial Media We Interrupt This Blog For An Important Public Service AnnouncementbyRob FieldsMay 11, 2006 You’ve probably heard the one about “a rose by any other name.” This is fine for a flower…
CCulture Rest in Peace, Earl WoodsbyRob FieldsMay 5, 2006 I quote Frank Litsky in yesterday’s New York Times: Earl Woods, who mentored his son Eldrick and watched…
SSocial Media Reaching Niches Through RigorbyRob FieldsMay 4, 2006 Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All…
MMarketing The Next Chapter in Agency CompensationbyRob FieldsApril 27, 2006 Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
CCulture The Experience Economy or Why Mr. Krabbs Can’t Sell Krabby PattiesbyRob FieldsDecember 21, 2005 How important is the customer experience at retail? Just ask Mr. Krabbs who, in the “Patty Hype” episode…
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
MMarketing Straight From A CMO’s MouthbyRob FieldsDecember 9, 2005 One of the marketing blogs I regularly check is Marketonomy, written by Christopher Kenton, the program director at…
CCulture Break the frame: Blue Ocean StrategybyRob FieldsDecember 9, 2005 True out of the box thinking really speaks to abandoning the way we frame the challenges we face.…
SSocial Media You are who you can reachbyRob FieldsNovember 11, 2005 In an increasingly networked and digitally connected world, this may be a logical evolution. See the link highlighted…