Tag: branded entertainment

Analog to Digital to Connected

Reaching, originally uploaded by Uh … Bob.   Technology will have a huge impact. . .There is really a transition that is not only analog to digital, but digital to connected. --J Allard, Microsoft No matter what you think about Microsoft’s entry into the portable digital music player arena you...

/ November 13, 2006

Shout-outs: Right back atcha!

When it comes to this blogging and social media phenomenon, it’s really about being part of the conversation.  What’s great is when the bloggers you read begin giving you shout-outs.  It says that they find your content useful, engaging, maybe even compelling.  All of which is to say that I’m...

/ June 21, 2006

“I want to be the one who’s in. . .control”

Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies and branded entertainment specialists who’ve cropped up to guide them through Hollywood over the last few years. Advertising Age (subscription required) released the results of a survey on branded entertainment it conducted...

/ May 24, 2006

ANA Study: Branded entertainment is overpriced. Duh!

About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found that 79% of the companies surveyed felt that they were overpaying for branded entertainment. Want to know why?  Because the majority of them are in TV, which is notoriously expensive.  After TV,...

/ March 29, 2005

A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?

As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s chock full of various approaches, various levels of strategic thinking and lots of snake-oil salesmen who claim to have a cure for what’s ailing many a brand marketer and his or her...

/ November 29, 2004