Tag: targeting

Marketing to the Gay community

This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi's new ad that was shot with two endings--one for the general market and the other for the gay market and aired exclusively on Logo. Read More

/ August 7, 2007

Reaching Niches Through Rigor

Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All of us are thinking about how we are developing our careers (some of us, more than others), and Harry provides that much needed perspective of a recruiter who’s filling searches for top...

/ May 4, 2006