Like a lot of other kids growing up in the late 70s and early 80s, I read a lot of comics. Marvel was known for a certain kind of bombast and every so often, one of it’s covers would trumpet, “It HAD to happen!” This spoke the the meeting, team-up or conflict between two characters.
In the case of Branded, it’s one of those movies that seems inevitable, given the long-standing conceit that corporations are manipulating our minds in order to get us to buy their products. Remember the PBS doc The Persuaders? Or Vance Packard’s seminal The Hidden Persuaders? In the case of Branded, it looks like they’re trying to take the concept out to its logical conclusion. Here’s the synopsis:
Branded is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
We’ll have to see how well this plays, Are people ready for a film that takes on the evils of advertising? It’s a kind of Matrix-y approach, no? Supposedly the film opens September 7. Stay tuned. Although, from the looks of the poster below, dude is gonna need more than an ax and a gun.