MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
MMarketing The difference between Gen X and Gen YbyRob FieldsJuly 29, 2008 According to a recent report from eMarketer, distinguishing between the two generations is relatively easy: "Gen Xers use…
MMarketing Distribution through innovationbyRob FieldsMay 20, 2004 The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
MMarketing Everybody loves a winnerbyRob FieldsJuly 30, 2004 We’re all well-acquainted with the advantages of being the market leader in a category: You’re top-of-mind. You’re preferred…
MMarketing Warning, Brand Marketers: Play At Your Own RiskbyRob FieldsJune 13, 2006 Today, Stuart Elliott reported in the New York Times: General Mills will let its two principal agencies, Campbell…
MMarketing NYC Record Label Seeks Digital Marketing ExecbyRob FieldsNovember 19, 2007 Another real job opportunity folks. Does this sound like you? Then go claim it! Job Description: Digital Media…
MMarketing The Next Chapter in Agency CompensationbyRob FieldsApril 27, 2006 Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
