MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
MMarketing Distribution through innovationbyRob FieldsMay 20, 2004 The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
MMarketing Just because you can, does it mean you should?byRob FieldsMay 6, 2004 In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming…
Read More 1 minute read MMe VIDEO: My MANY Presentation on CrowdfundingbyRob FieldsMay 11, 2021 First, my sincere thanks to Erika Sanger, MANY‘s executive director, and her staff and board for the kind…
Read More 2 minute read MMarketing Beyonce and the Celebrity Brand ParadigmbyRob FieldsDecember 13, 2013 Under the cover of darkness, Beyonce launches a new album. Things done changed.
MMarketing “I want to be the one who’s in. . .control”byRob FieldsMay 24, 2006 Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies…
MMarketing Wrong Skin Color + Average Record = Disappointing SalesbyRob FieldsApril 23, 2004 A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…