MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
MMarketing Approaches to music’s digital dividebyRob FieldsJuly 12, 2006 Solid commentary by Grant Robertson at The Digital Music Weblog regarding a Reuters article on how labels and…
SSocial Media Targeting Influencers? Why?byRob FieldsSeptember 6, 2007 Seth Godin points us to a recently released Jupiter report that suggests that marketers are failing at viral…
CCulture Nike and the “continually curious” organizationbyRob FieldsOctober 26, 2007 At it’s core, the Nike brand has been about authenticity, particularly to the athletic enthusiast. By staying tuned…
MMarketing Wrong Skin Color + Average Record = Disappointing SalesbyRob FieldsApril 23, 2004 A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…
SSocial Media The Envelope, Please. . .byRob FieldsJune 21, 2006 I want your vote. But, first a little backstory. Both my wife Bridgett and my friend Katie Gallagher…
CCulture REVIEW: McConnell & Huba on “Citizen Marketers”byRob FieldsJanuary 10, 2007 As part of MarketingProfs’s inaugural book club, I’m participating in the review of this book. Hat’s off to…
