This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo.
Marketing to the Gay community
— Previous article
Will the genius behind this campaign please stand up?
Next article —
Just so you know, this ain't cool either. . .
You May Also Like
Forward Motion
On keeping it moving and staying open to possibilities.
Reaching Niches Through Rigor
Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All…
The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)
In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…
Shout-outs: Right back atcha!
When it comes to this blogging and social media phenomenon, it’s really about being part of the conversation. …
#FutureOfFood: What’s The Scenario (Plan)?
Considering a potentially disruptive event for QSR and grocery brands.
Fields on Rubel on Brand Engagement via Advertising
Congrats to Steve Rubel for finally saying that the emperor has no clothes. Is brand engagement a myth? …