MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture Marketing to Vapid, Narcissistic Soccer Moms–Part 2byRob FieldsJuly 24, 2006 Since a picture is worth a thousand words (at least the 44 from the previous post), here’s what…
MMarketing PSFK Conference: Recapping, not Kneecapping!byRob FieldsMarch 7, 2007 Spent yesterday with a bunch of smart people who attended PSFK’s trends and ideas conference. Certainly, there were…
MMarketing Dispatches from the 2005 PMA Annual ConferencebyRob FieldsMarch 7, 2005 I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
MMarketing Seth Godin on strategybyRob FieldsJanuary 4, 2007 Seth Godin wrote today about the difference between strategy and tactics: If you are tired of hammering your…
MMarketing ANA Study: Branded entertainment is overpriced. Duh!byRob FieldsMarch 29, 2005 About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
MMarketing The difference between Gen X and Gen YbyRob FieldsJuly 29, 2008 According to a recent report from eMarketer, distinguishing between the two generations is relatively easy: "Gen Xers use…
