MMarketing Marketing to the Gay community byRob FieldsAugust 7, 2007 0 Shares 0 0 0 0 This AdAge video covers the growing ad dollars being spent on the gay community and spotlights Levi’s new ad that was shot with two endings–one for the general market and the other for the gay market and aired exclusively on Logo. Tags:targeting 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
MMarketing And African American ad shops wonder why they get no respectbyRob FieldsNovember 1, 2007 The production is great. The choir is rousing. It’s made it into the media rotation during "Ugly Betty". …
CCulture Tell me something I don’t know about Cell Phone GamersbyRob FieldsSeptember 16, 2004 Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
CCulture Can Not Knowing About Contemporary Culture Be A Career Liability?byRob FieldsSeptember 7, 2006 Grant McCracken presents a provocative take on the Sumner Redstone’s (right) firing of Tom Freston (left), which kicked…
MMarketing Straight From A CMO’s MouthbyRob FieldsDecember 9, 2005 One of the marketing blogs I regularly check is Marketonomy, written by Christopher Kenton, the program director at…
MMarketing ANA Study: Branded entertainment is overpriced. Duh!byRob FieldsMarch 29, 2005 About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
CCulture Fields on Rubel on Brand Engagement via AdvertisingbyRob FieldsOctober 10, 2006 Congrats to Steve Rubel for finally saying that the emperor has no clothes. Is brand engagement a myth? …
