According to PSFK, there are two major themes coming out of this report:
The first theme, Data-Driven Commerce Platforms, offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the “Networked Purchase Path“. Within these themes, we take an in-depth look at eleven key trends, bringing them to life with best-in-class examples, YouTube videos for further illustration sprinkled through out this Slideshare presentation, and connecting the dots with takeaways to help spark thinking and discussion.
The takeaways for marketers:
- Technology continues to enable new behaviors, thus new consumer and shopper expectations about what the retail experience should be.
- The big question: How are you staying in-sync with shoppers? More importantly, how are you anticipating what they’ll want/need based on your mutual, current shopping capabilities?