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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
  • My Photography
  • Contact

Rob Fields

227 posts
MMarketing

Warning, Brand Marketers: Play At Your Own Risk

  • byRob Fields
  • June 13, 2006
Today, Stuart Elliott reported in the New York Times: General Mills will let its two principal agencies, Campbell…
CCulture

Caught by the Catchy Song? Here’s Why. . .

  • byRob Fields
  • June 13, 2006
Futurelab highlights a recent study that attempts to explain what makes a song “catchy”. As one commenter notes,…
CCulture

Alice Smith: Artiste sans frontières

  • byRob Fields
  • June 3, 2006
It’s been a while since I’ve been in a club to hear live music. A few weeks ago…
CCulture

What Hip Hop Needs is a Good Answer Record–Part 2

  • byRob Fields
  • June 1, 2006
Actually, this is more a case of extending the conversation. Mark Anthony Neal is an associate professor of…
CCulture

Preview: 21st Century Hustle

  • byRob Fields
  • May 31, 2006
Be on the lookout for Ali Muhammad’s 21st Century Hustle, which will be on newsstands in early June.…
MMarketing

“I want to be the one who’s in. . .control”

  • byRob Fields
  • May 24, 2006
Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies…
CCulture

The Sobering Meaning of a Flat World

  • byRob Fields
  • May 21, 2006
If you’ve not been there, I highly recommend that you visit the Institute for the Future’s blog, Future…
CCulture

Out with the old, in with the new?

  • byRob Fields
  • May 20, 2006
Apple’s newest Manhattan store opened yesterday. It was an interesting bit of symbolism that Apple, one of the…
CCulture

What Hip Hop Needs is a Good Answer Record

  • byRob Fields
  • May 20, 2006
You can tell a hit record by the strength of its hook. A current example is Ghostface Killah’s…
CCulture

The Next Big Thing: Tony Jaa

  • byRob Fields
  • May 18, 2006
Much has been written about Tony Jaa, who was almost immediately granted entry worldwide to the rarified martial…
BBusiness

Fumble at the Goal Line

  • byRob Fields
  • May 17, 2006
My family and I went out to dinner last night. Nana serves pan-Asian fare, a mix of Japanese…
SSocial Media

We Interrupt This Blog For An Important Public Service Announcement

  • byRob Fields
  • May 11, 2006
You’ve probably heard the one about “a rose by any other name.”  This is fine for a flower…
Rob Fields
Marketer. Dot connector. Art advisor.
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