MMarketing Warning, Brand Marketers: Play At Your Own RiskbyRob FieldsJune 13, 2006 Today, Stuart Elliott reported in the New York Times: General Mills will let its two principal agencies, Campbell…
CCulture Caught by the Catchy Song? Here’s Why. . .byRob FieldsJune 13, 2006 Futurelab highlights a recent study that attempts to explain what makes a song “catchy”. As one commenter notes,…
CCulture Alice Smith: Artiste sans frontièresbyRob FieldsJune 3, 2006 It’s been a while since I’ve been in a club to hear live music. A few weeks ago…
CCulture What Hip Hop Needs is a Good Answer Record–Part 2byRob FieldsJune 1, 2006 Actually, this is more a case of extending the conversation. Mark Anthony Neal is an associate professor of…
CCulture Preview: 21st Century HustlebyRob FieldsMay 31, 2006 Be on the lookout for Ali Muhammad’s 21st Century Hustle, which will be on newsstands in early June.…
MMarketing “I want to be the one who’s in. . .control”byRob FieldsMay 24, 2006 Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies…
CCulture The Sobering Meaning of a Flat WorldbyRob FieldsMay 21, 2006 If you’ve not been there, I highly recommend that you visit the Institute for the Future’s blog, Future…
CCulture Out with the old, in with the new?byRob FieldsMay 20, 2006 Apple’s newest Manhattan store opened yesterday. It was an interesting bit of symbolism that Apple, one of the…
CCulture What Hip Hop Needs is a Good Answer RecordbyRob FieldsMay 20, 2006 You can tell a hit record by the strength of its hook. A current example is Ghostface Killah’s…
CCulture The Next Big Thing: Tony JaabyRob FieldsMay 18, 2006 Much has been written about Tony Jaa, who was almost immediately granted entry worldwide to the rarified martial…
BBusiness Fumble at the Goal LinebyRob FieldsMay 17, 2006 My family and I went out to dinner last night. Nana serves pan-Asian fare, a mix of Japanese…
SSocial Media We Interrupt This Blog For An Important Public Service AnnouncementbyRob FieldsMay 11, 2006 You’ve probably heard the one about “a rose by any other name.” This is fine for a flower…