Distribution through innovation
The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
Behavioral Targeting Bolsters Brands
From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
Collaborate or Die
That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…
Just because you can, does it mean you should?
In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming…
Wrong Skin Color + Average Record = Disappointing Sales
A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…