Reaching Niches Through Rigor
Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All…
The Next Chapter in Agency Compensation
Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
The Experience Economy or Why Mr. Krabbs Can’t Sell Krabby Patties
How important is the customer experience at retail? Just ask Mr. Krabbs who, in the “Patty Hype” episode…
Break the Frame: Blue Ocean Strategy–Part II
I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
Straight From A CMO’s Mouth
One of the marketing blogs I regularly check is Marketonomy, written by Christopher Kenton, the program director at…
Break the frame: Blue Ocean Strategy
True out of the box thinking really speaks to abandoning the way we frame the challenges we face.…
Keeping the Übersexuals out
So the great Marian Salzman has declared that the term “metrosexual” is passé. No, it’s dead and now…
No Tears for HR, Please–Part 2
My thanks to George Lenard for picking up on something I wrote earlier and continuing the exploration of…
Building Iconic Brands
Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
No Tears for HR, Please.
This month’s issue of Fast Company throws the spotlight on human resources. Unfortunately, the title of the story…
ANA Study: Branded entertainment is overpriced. Duh!
About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)
In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…