Category: Marketing

Just because you can, does it mean you should?

In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming machine, the PlayStation Portable (PSP). It will play videogames, movies and digital music. Could it be the “Walkman of the 21st Century” as some have called it? Nintendo’s Gameboy is the market...

/ May 6, 2004

Wrong Skin Color + Average Record = Disappointing Sales

A recent story in the New York Daily News talks about the difficulty that singer Kelis has had in cracking the rock barrier. That is, listeners still don’t consider her a “rock” artist, even though she has many rock influences that show up in her music. I will not dismiss...

/ April 23, 2004