MMarketing Distribution through innovationbyRob FieldsMay 20, 2004 The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
MMarketing Behavioral Targeting Bolsters BrandsbyRob FieldsMay 19, 2004 From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
MMarketing Collaborate or DiebyRob FieldsMay 13, 2004 That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…
MMarketing Just because you can, does it mean you should?byRob FieldsMay 6, 2004 In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming…
MMarketing Wrong Skin Color + Average Record = Disappointing SalesbyRob FieldsApril 23, 2004 A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…