Previewing a future history of media?
For those still not convinced that consumers will be heard, check out the latest numbers put forth by…
Keeping the Übersexuals out
So the great Marian Salzman has declared that the term “metrosexual” is passé. No, it’s dead and now…
No Tears for HR, Please–Part 2
My thanks to George Lenard for picking up on something I wrote earlier and continuing the exploration of…
Building Iconic Brands
Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
No Tears for HR, Please.
This month’s issue of Fast Company throws the spotlight on human resources. Unfortunately, the title of the story…
ANA Study: Branded entertainment is overpriced. Duh!
About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)
In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…
Dispatches from the 2005 PMA Annual Conference
I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
2005 Marketing Industry Predictions
As I’ve said offline to many people, it’s an exciting time to be involved in marketing. And it’s…
A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?
As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…
Introducing. . .”Mobisodes”
Mobile phones are about to take a step beyond games and text messages thanks to Hollywood, that eternal…
Tell me something I don’t know about Cell Phone Gamers
Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…