BBusiness No Tears for HR, Please.byRob FieldsAugust 2, 2005 This month’s issue of Fast Company throws the spotlight on human resources. Unfortunately, the title of the story…
MMarketing ANA Study: Branded entertainment is overpriced. Duh!byRob FieldsMarch 29, 2005 About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
MMarketing The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)byRob FieldsMarch 27, 2005 In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…
MMarketing Dispatches from the 2005 PMA Annual ConferencebyRob FieldsMarch 7, 2005 I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
MMarketing 2005 Marketing Industry PredictionsbyRob FieldsJanuary 19, 2005 As I’ve said offline to many people, it’s an exciting time to be involved in marketing. And it’s…
CCulture A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?byRob FieldsNovember 29, 2004 As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…
SSocial Media Introducing. . .”Mobisodes”byRob FieldsNovember 16, 2004 Mobile phones are about to take a step beyond games and text messages thanks to Hollywood, that eternal…
CCulture Tell me something I don’t know about Cell Phone GamersbyRob FieldsSeptember 16, 2004 Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
CCulture Russell Simmons’ Missed OpportunitybyRob FieldsAugust 30, 2004 Five days ago, Russell Simmons and his Hip-Hop Summit Action Network (HSAN) cancelled their much-ballyhooed March on New…
CCulture Average Americans are NOT the Average VotersbyRob FieldsAugust 3, 2004 This recent item from the Center for Media Research: According to the New Strategist Publications, politicians are trying…
MMarketing Everybody loves a winnerbyRob FieldsJuly 30, 2004 We’re all well-acquainted with the advantages of being the market leader in a category: You’re top-of-mind. You’re preferred…
SSocial Media Alibi NetworksbyRob FieldsJune 26, 2004 From today’s New York Times: Cellphones are usually used to help people keep track of each other and…