Distribution through innovation
The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
Behavioral Targeting Bolsters Brands
From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
Van Helsing–Part 2
Second weekend take: $20 million. A 60% drop. Enough said.
Van Helsing
Something in my gut is telling me to stay away from Van Helsing. It opened at $54 million…
The guerrilla marketing of political activism
On my way to the barbershop, a guerrilla campaign caught my eye. On the ground someone wrote: “Who…
Collaborate or Die
That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…
Just because you can, does it mean you should?
In its May 6, 2004 edition, the Wall Street Journal ran a piece on Sony’s soon-to-be-released portable gaming…
Benefits vs. Features
The benefit of TiVo, as originally communicated, was that consumers would never have to miss their favorite TV…
“Roots” too racy for TV today?
Janet Jackson. Howard Stern. And “Roots”? Yes, it’s possible that the TV miniseries of the 1970s could be…
Wrong Skin Color + Average Record = Disappointing Sales
A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…
Welcome to The Spark!
The Spark explores the sometimes nutty, but always fascinating, relationship between Marketing, Brand-Building and Pop Culture. What happens…