CCulture The Next Big Thing: Tony JaabyRob FieldsMay 18, 2006 Much has been written about Tony Jaa, who was almost immediately granted entry worldwide to the rarified martial…
CCulture Rest in Peace, Earl WoodsbyRob FieldsMay 5, 2006 I quote Frank Litsky in yesterday’s New York Times: Earl Woods, who mentored his son Eldrick and watched…
CCulture The Experience Economy or Why Mr. Krabbs Can’t Sell Krabby PattiesbyRob FieldsDecember 21, 2005 How important is the customer experience at retail? Just ask Mr. Krabbs who, in the “Patty Hype” episode…
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
CCulture Break the frame: Blue Ocean StrategybyRob FieldsDecember 9, 2005 True out of the box thinking really speaks to abandoning the way we frame the challenges we face.…
CCulture Keeping the Übersexuals outbyRob FieldsOctober 16, 2005 So the great Marian Salzman has declared that the term “metrosexual” is passé. No, it’s dead and now…
CCulture Building Iconic BrandsbyRob FieldsAugust 3, 2005 Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
CCulture A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?byRob FieldsNovember 29, 2004 As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…
CCulture Tell me something I don’t know about Cell Phone GamersbyRob FieldsSeptember 16, 2004 Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
CCulture Russell Simmons’ Missed OpportunitybyRob FieldsAugust 30, 2004 Five days ago, Russell Simmons and his Hip-Hop Summit Action Network (HSAN) cancelled their much-ballyhooed March on New…
CCulture Average Americans are NOT the Average VotersbyRob FieldsAugust 3, 2004 This recent item from the Center for Media Research: According to the New Strategist Publications, politicians are trying…
CCulture Van HelsingbyRob FieldsMay 14, 2004 Something in my gut is telling me to stay away from Van Helsing. It opened at $54 million…