Caught by the Catchy Song? Here’s Why. . .
Futurelab highlights a recent study that attempts to explain what makes a song “catchy”. As one commenter notes,…
“I want to be the one who’s in. . .control”
Like Janet Jackson proclaiming her independence 20 years ago, brand marketers are seemingly shaking off the talent agencies…
We Interrupt This Blog For An Important Public Service Announcement
You’ve probably heard the one about “a rose by any other name.” This is fine for a flower…
Reaching Niches Through Rigor
Another of the blogs I regularly check out is Harry Joiner’s Marketing Headhunter. Why? Because it’s useful. All…
The Next Chapter in Agency Compensation
Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…
Straight From A CMO’s Mouth
One of the marketing blogs I regularly check is Marketonomy, written by Christopher Kenton, the program director at…
ANA Study: Branded entertainment is overpriced. Duh!
About a week ago, the Association of National Advertisers (ANA) released the results of a survey that found…
The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)
In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…
Dispatches from the 2005 PMA Annual Conference
I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
2005 Marketing Industry Predictions
As I’ve said offline to many people, it’s an exciting time to be involved in marketing. And it’s…
Tell me something I don’t know about Cell Phone Gamers
Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
Everybody loves a winner
We’re all well-acquainted with the advantages of being the market leader in a category: You’re top-of-mind. You’re preferred…