Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
  • My Photography
  • Contact
CCulture
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  • 1 minute read

Kimye, Meet Seth and James

  • byRob Fields
  • November 25, 2013
We shouldn't be surprised that a Kanye video with 5MM+ views spawns a parody.
CCulture
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  • 2 minute read

Goldieblox’s Brilliant Timing

  • byRob Fields
  • November 24, 2013
Goldieblox comes at a great moment in our culture
RRetail
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  • 1 minute read

PSFK’s 2014 Future of Retail Report

  • byRob Fields
  • November 15, 2013
Our friends at trend consultancy @PSFK recently released their fourth annual report on the future of the modern shopping experience.
MMarketing
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  • 1 minute read

Jean-Claude Van Damme Splits For Volvo

  • byRob Fields
  • November 14, 2013
Dope. Wonder what the pitch meeting was like?
CCulture
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  • 2 minute read

Katy Perry And The Death Of A Certain Kind of Album

  • byRob Fields
  • November 14, 2013
Does Katy Perry's weak album sales show a shift away from 4-quadrant pop?
CCulture
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  • 4 minute read

Q&A: Phil McKenzie on Influencer Culture

  • byRob Fields
  • November 1, 2013
@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
BBlog
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  • 1 minute read

#Quote: “You’ve got to move out of your own comfort zone”

  • byRob Fields
  • November 1, 2013
"By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths."
CCulture
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  • 1 minute read

How Useful Is “Culture” To Brands?

  • byRob Fields
  • November 1, 2013
Thinking out loud for 1:40.
BBranding
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  • 1 minute read

#Quote: “Branding doesn’t start with the logo.”

  • byRob Fields
  • October 31, 2013
Your brand is who you are, not how you look.
CCulture
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  • 2 minute read

Getting Clear On How Brands Think About Culture

  • byRob Fields
  • October 29, 2013
Maybe there's a good reason brand managers aren't thinking about culture.
MMarketing
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  • 1 minute read

My Google Hangout with General Mills’ Pam Kermisch

  • byRob Fields
  • October 24, 2013
How a client-side marketer brings her brands to life.
MMarketing
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  • 2 minute read

Where Are The Dollars For Multicultural Marketing?

  • byRob Fields
  • October 18, 2013
The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
Rob Fields
Marketer. Dot connector. Art advisor.
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