CCulture Read More 1 minute read Kimye, Meet Seth and JamesbyRob FieldsNovember 25, 2013 We shouldn't be surprised that a Kanye video with 5MM+ views spawns a parody.
CCulture Read More 2 minute read Goldieblox’s Brilliant TimingbyRob FieldsNovember 24, 2013 Goldieblox comes at a great moment in our culture
RRetail Read More 1 minute read PSFK’s 2014 Future of Retail ReportbyRob FieldsNovember 15, 2013 Our friends at trend consultancy @PSFK recently released their fourth annual report on the future of the modern shopping experience.
MMarketing Read More 1 minute read Jean-Claude Van Damme Splits For VolvobyRob FieldsNovember 14, 2013 Dope. Wonder what the pitch meeting was like?
CCulture Read More 2 minute read Katy Perry And The Death Of A Certain Kind of AlbumbyRob FieldsNovember 14, 2013 Does Katy Perry's weak album sales show a shift away from 4-quadrant pop?
CCulture Read More 4 minute read Q&A: Phil McKenzie on Influencer CulturebyRob FieldsNovember 1, 2013 @farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
BBlog Read More 1 minute read #Quote: “You’ve got to move out of your own comfort zone”byRob FieldsNovember 1, 2013 "By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths."
CCulture Read More 1 minute read How Useful Is “Culture” To Brands?byRob FieldsNovember 1, 2013 Thinking out loud for 1:40.
BBranding Read More 1 minute read #Quote: “Branding doesn’t start with the logo.”byRob FieldsOctober 31, 2013 Your brand is who you are, not how you look.
CCulture Read More 2 minute read Getting Clear On How Brands Think About CulturebyRob FieldsOctober 29, 2013 Maybe there's a good reason brand managers aren't thinking about culture.
MMarketing Read More 1 minute read My Google Hangout with General Mills’ Pam KermischbyRob FieldsOctober 24, 2013 How a client-side marketer brings her brands to life.
MMarketing Read More 2 minute read Where Are The Dollars For Multicultural Marketing?byRob FieldsOctober 18, 2013 The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?