Research Reduces Risk. Or Does It?
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
The difference between Gen X and Gen Y
According to a recent report from eMarketer, distinguishing between the two generations is relatively easy: "Gen Xers use…
NEA’s first national profile of professional artists
As was reported in yesterday’s NY Times, there are "[m]ore Americans [who] identify their primary occupation as artist…
Most Americans: Green is “Just a Marketing Tactic”
Nature Landscape: Land Formation, originally uploaded by photo.imagina. Obviously, there’s a lot of talk about “green”. More than…
PODCAST: Interview with Dr. Clotaire Rapaille
Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is…
The “Matrix of Brain Power” or, Organize Around Your Key Consumer Segment(s)
In the March 21 issue of the New Yorker, Tad Friend wrote a fascinating profile of Dave Wirtschafter,…
Tell me something I don’t know about Cell Phone Gamers
Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
Behavioral Targeting Bolsters Brands
From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
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