Dispatches from the 2005 PMA Annual Conference
I’ve just wrapped up 2-1/2 amazing days at the Promotion Marketing Association’s 2005 Annual Conference, where attendees heard…
2005 Marketing Industry Predictions
As I’ve said offline to many people, it’s an exciting time to be involved in marketing. And it’s…
A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?
As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…
Tell me something I don’t know about Cell Phone Gamers
Mobile Entertainment Analyst recently highlighted a study that was published on its site entitled “A Profile of a…
Russell Simmons’ Missed Opportunity
Five days ago, Russell Simmons and his Hip-Hop Summit Action Network (HSAN) cancelled their much-ballyhooed March on New…
Average Americans are NOT the Average Voters
This recent item from the Center for Media Research: According to the New Strategist Publications, politicians are trying…
Everybody loves a winner
We’re all well-acquainted with the advantages of being the market leader in a category: You’re top-of-mind. You’re preferred…
Distribution through innovation
The New York Times reported yesterday that Adam Kidron at Urban Box Office has figured out an innovative…
Behavioral Targeting Bolsters Brands
From today’s research brief released by the Center for Media Research: Online research conducted by Dynamic Logic with…
Van Helsing
Something in my gut is telling me to stay away from Van Helsing. It opened at $54 million…
The guerrilla marketing of political activism
On my way to the barbershop, a guerrilla campaign caught my eye. On the ground someone wrote: “Who…
Collaborate or Die
That was the message coming out of the VNU-sponsored conference “The Future of Branded Entertainment” last Friday in…